3 Quick Easy Way To Increase SERP Rankings and Drive Traffic
To learn how to increase search engine rankings and drive website traffic you need to know the concepts that govern the way the search engines work.
So what are the principles that rule search engine rankings and how do I improve mine? Here they are:
1. Relevancy
2. Popularity
3. Originality
1. Relevancy
Relevancy is something defined as having relationship to. For example if your website was about golf, related content would include information about such things as golf clubs, golf courses and golf lessons.
Content about anything other than the topic of the website or related topics would not score for relevancy, thereby having no chance of ranking in the search engines. Search engines check your site for relevancy.
You need to be right on topic for whatever it is you are targeting with the content you make. A final word of caution about relevancy: Relevancy alone will not rank your site. You could have the most highly relevant, best original content ever written posted at your site, but if there are no sites pointing to it, it will never rank in the search engines. Relevancy does not work without the concepts of popularity and original content.
How To Increase Search Engine Rankings and Drive Website Traffic with Relevant Content
The first step is to choose the keyword or keyword phrase you want your content to target. Let’s say you’re trying to get a higher ranking for this keyword phrase, the topic I am currently writing about, “Improve Search Engine Ranking”. Firstly, you would want to find what people are searching for and specifically target that keyword if you want your content to rank for that phrase.
Make sure you include the keyword phrase in the title of the article, for example your title could be “Strategies To Improve Search Engine Ranking”. Always try to place the keyword or keyword phrase as the first few words of the article title. Always remember to use the keyword phrase, several times throughout the article. Finally make sure your content remains 100% relevant to the keyword phrase.
The Simplest Way to Increase Search Engine Rankings and Drive Website Traffic
2. Popularity
Popularity works together with relevancy to improve search engine rankings. Popularity is based on two key measures:
- How many sites link to your site
A site’s popularity is measured firstly by the number of sites that directly link to your site.
To demonstrate popularity let’s take a quick look at YouTube. YouTube is one of the most well loved sites on the Internet, Why? All links and embed codes taken from YouTube and embedded on other sites, whether that be Facebook, Myspace, a blog, a sales page or a website, makes an automatic link back to YouTube where the video is hosted. Every time someone shares a YouTube video a link is made.
With the number of videos shared Youtube gets thousands of new incoming links daily. This is one of the reasons why YouTube videos rank very highly on the search engines. Their site is super well loved.
- The Popularity of The Sites Linking To You
The more well loved the site linking to you is, the better the score given by the search engines.
How To Make Link Popularity To Improve Search Engine Ranking and Drive Website Traffic
The more incoming links to your site the more well loved it is. It is therefore always vital to syndicate the content of your site (with a direct link to the content on your site), to as many sites as possible. The Internet presents a host of sites where you can post your content for free to increase your search engine rankings, including well loved high ranking sites like article directories, blogs, social bookmarking sites, video sites, press release and social network pages.
3. Originality
Originality basically refers to unique content. In simple terms the search engines question the question, is this same piece of content all over the Internet? As an example if I took a highly relevant and well loved article from my site and posted it to hundreds of sites it would not rank high in the search engines as it would no longer be deemed unique.
How To Maintain Unique Content And Share It To Improve Search Engine Rankings and Drive Website Traffic
There is no doubt that spreading your unique content across the Internet is vital for driving traffic to your site. The secret is to make several unique versions of the same information all with a backlink to your original article posted on your site. Spinning is a well loved term used to describe the process of changing the titles, key words and phrases throughout your article to make several unique versions. Placing these all over the Internet with a back link to your site will improve rankings.
Follow the steps above and I guarantee you will see an increase in the number of visitors to your site.
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3 Quick Simple Way To Increase SERP Rankings and Drive Traffic…
3 Quick Simple Way To Increase SERP Rankings and Drive Traffic…
Awesome informative article . Your page rank shows the result of your performance i.e your Relevancy , Popularity and originality .
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