How Blogging Can Be Alternative Way For Expanding Business : Blogging Tips
Statistically speaking, you’re likely reading this outside of normal business hours. Am I right, or am I right?
Why? Because if you have a life (okay… admittedly many people don’t) the majority of your time is spent away from the office and outside of normal business hours. Usually, when the sun goes down you are already out the door. Frazier has left the building.
How Blogging Can Be Alternative Way For Expanding Business : Blogging Tips
But the sun never sets on the internet. It operates 24/7/365 for online and offline businesses both. There are no doors to unlock and no lights to turn on. The doors are always open and the lights are always on. No brick; no mortar; no time clocks.
There are so many vital online tools for both marketing (presenting your company and product to the market) and sales (trading that product/service for revenue)… if you’re not using them you’re soon to be extinct.
Even the US government figured that out. Filed any corporate taxes lately? Most companies now do it online (it is called EFTPS, if you’re at all curious).
Low-to-No Cost
Many of the online resources available for your business are usable with no cost and can offer fantastic results. Calculate the ROI on that: small investment (mostly in your time) and fantastic results. Infinite ROI? No, not quite. But as a business owner if you use these available tools correctly it will make a difference in your business.
Place another way, if you are not using online tools for your business, the wolves are at the door and your house is made of sticks. Not brick and mortar; sticks.
Blogging is increasingly being used to effectively to present businesses and products to the market. Websites like Blogger and Wordpress make it possible to share value – your knowledge and experience – through blog posts.
Helpful blog posts on relevant content establish you as a leader and makes a relationship that your consumers don’t normally get from just visiting your website. Just today in a phone conversation a client said, “I was so glad to see you are a real person!” The personal touch works.
Need a fantastic example? Go look at 3PAR’s company blog called “StorageRap” (www.storagerap.com). No, I’m not associated with 3PAR in any way. But Marc Farley is awesome at what he does for the data storage industry. Take special note of the value that he delivers. Yes, it comes with a heavy dose of opinion, and more than a bit of controversy, but that is the whole point of blogging! Ever read a dull blog post… more than part-way? I rest my case.
If you are venturing into a company blog, ensure it has a clear objective. Brainstorm with colleagues on thoughts of what to write and how to represent the company. Then just to it.
Don’t be stingy. And don’t be a twit.
Contribute to the communication in meaningful ways. A terrific way to increase your network is to be active and to comment on others’ posts. Respect the poster; comment on the post. Remember that a single post could be read by thousands, some of whom may take fantastic interest in you and the products you represent.
Don’t Abuse the Blog
If you use your blog correctly, clients and consumers will appreciate your information and insight. But consistency is key. Deliver value to your business community by remaining active in blogging and in social networking forums. Don’t hold back. Give more, and you will receive more.
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About the Author: Brian Moore is a business coach and mentor that assists serious entrepreneurs in building a profitable online business with multiple incomes streams. Brian and his team have helped hundreds of people in generating profits that exceed $250K or more in their first year. For more information and to contact Brian, visit: http://www.meetbrianmoore.com.
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I agree with you. Blogs provide your business a chance to share your expertise and knowledge with a larger audience. It is a communication tool between your company and the outside world. A blog can be used in many ways to pull new traffic and business in. You could use it as a how to guide, new products or simply just a way to give your audience any new information on your industry or your business.