7 Biggest Google Adwords Mistakes Made by Small Business Owners

10.19.2009 · Posted in Admin Post, SEO Tips

In this article I wanted to share with you what I have found from consulting with dozens of small business owners on Google Adwords.

Usually the Webmaster complaints include things like:

* I receive lots of clicks (which costs tons of cash), with very small to show for it.
* I really have no clue what I am doing on Adwords – it is too complicated.
* I do not know how to set up Analytics or conversion
* I have a excellent set of keywords in my campaigns, but I seem to get too many clicks, for no leads.
* I have set everything up, but I don’t see my ads anywhere.

7 Largest Google Adwords Mistakes Made by Webmasters

7 Largest Google Adwords Mistakes

Once we get to take a look at the settings in these campaigns it is usually pretty obvious why the company is not achieving the results it expected:

1. The website is not designed to be compelling, nor capture leads or sales.
2. The keywords are too broad in nature – e.g. ‘carpet’ and ‘cleaning’, instead of ‘carpet cleaning Houston’
3. The keywords are lumped into single adgroups with no attempt at putting them into themed groups: e.g. ‘carpet cleaning’, ‘tile cleaning’, ‘upholstery cleaning’ are all in a single adgroup.
4. Conversions are not set up, so there is no method to track leads and what keyword, ad etc. generated the lead.
5. Ads do not match the keywords, or do not point to the relevant page in the website.
6. Ads are poorly constructed and do not entice visitors.
7. Bid costs are too low relative to daily budgets or vice versa.

It is perfectly possible to stick a bunch of seemingly relevant keywords into a campaign, slap together an ad and let it rip!!!

But, doing this will nearly certainly not bring you the results you would like.